Riley Rose
Riley Rose
Riley Rose is a beauty retail experience unlike anything the industry has seen before. They believe that beauty is an attitude, not a standard. The goal of the campaign is to bring their values of play, discovery and self-expression to a wide audience.
We turned traditional beauty and fashion advertising on its head for this campaign by layering and hand-ripping a series of wild postings in the streets of LA’s coolest and most grammable neighborhoods. Imagery features overlapping images of diverse girls torn away in sections to reveal a collage of unique beauty. In big and bold pink we pose the question “Who is Riley Rose?” Part teaser, part prompt — the campaign reveals that Riley Rose is not one person — she is everyone.
AWARD
COMMUNICATION ARTS 2018 AWARD OF EXCELLENCE
DISCIPLINE
CAMPAIGN
STOP MOTION
ROLE
DESIGN
STOP MOTION
We borrowed tonal cues from the OOH campaign, turning them into stop motion, along with still images to create a series of postings on social and their website. Click the video below to see them move.
Made at B-Reel New York.
Made at B-Reel New York.
Designed with John Olson & Gustav Stockman
Creative Direction—Jed Grossman
Art Direction—Gianmaria Schonlieb
Stop Motion —Wen Wang, Gustav Stockman
Production—Ryan Leong
Executive Production—Jacky Tran
© 2021 wen wang