Sushi & Wish offers inclusive culinary experience where modernity meets classics. The restaurant provides customization on sushi rolls with their strictly curated ingredients to cater varied individual dining habits. The chef also delivers traditional and creative dish variations which appeals to the most discerning of palates.

The exuberant identity reflects delightful personality of the brand. By applying the dynamic logo design, typography, high-saturation color palettes, graphic patterns, illustrations and uniquely-used photography, the identity creates a playful, lively and welcoming world that invites people to join the innovative Japanese food feast.

DISCIPLINE
BRAND IDENTITY
CAMPAIGNS
ILLUSTRATION

ROLE
ART DIRECTION
ILLUSTRATION
DESIGN 
ANIMATION

Logo & Color Palette

The logo is inspired by ocean waves and fish. The ampersand is transformed into fish and the graphic elements in the logo represent ocean waves, which conveys the freshness of food ingredients. With the letters placed above the shapes, it looks like sushi floating on the waves, yet the abstract form of them opens up more interpretations and meanings—They can be seen as boats, plates, nori(seaweed), or salmon. The colors are also deliberately chosen to allude to those associations: blue for ocean, black for nori, and orange for salmon. 

Adaptable in its form, the logo can be translated well in a dynamic and intriguing way on various platforms on different scales.

The logotypes can stand alone to represent Sushi & Wish as a brand, and it can also act as graphic elements. The lettermarks are also designed to fit in smaller space. Besides red and blue, yellow is introduced to denote sunrise when fishermen catch fish. 

The campaign highlights what Sushi & Wish offers :
Create Your Own Roll
Make a Sushi Wish
Taste the Freshness
Discover Your Favorite Dishes

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