01-opening-V3-0208

SUSHI & WISH

SUSHI
&WISH


SUSHI & WISH

SUSHI
&WISH

Sushi & Wish offers inclusive culinary experience where modernity meets classics. The restaurant provides customization on sushi rolls with their strictly curated ingredients to cater varied individual dining habits. The chef also delivers traditional and creative dish variations which appeals to the most discerning of palates.

The exuberant identity reflects delightful personality of the brand. By applying the dynamic logo design, typography, high-saturation color palettes, graphic patterns, illustrations and uniquely-used photography, the identity creates a playful, lively and welcoming world that invites people to join the innovative Japanese food feast.

DISCIPLINE
BRAND IDENTITY
CAMPAIGNS
ILLUSTRATION

ROLE

ART DIRECTION
ILLUSTRATION
DESIGN 
ANIMATION

01_logo solo-grey

Logo & Color Palette

The logo is inspired by ocean waves and fish. The ampersand is transformed into fish and the graphic elements in the logo represent ocean waves, which conveys the freshness of food ingredients. With the letters placed above the shapes, it looks like sushi floating on the waves, yet the abstract form of them opens up more interpretations and meanings—They can be seen as boats, plates, nori(seaweed), or salmon. The colors are also deliberately chosen to allude to those associations: blue for ocean, black for nori, and orange for salmon. 

Adaptable in its form, the logo can be translated well in a dynamic and intriguing way on various platforms on different scales.

Logo-quickplay-square2
03_logo varied-grey

The logotypes can stand alone to represent Sushi & Wish as a brand, and it can also act as graphic elements. The lettermarks are also designed to fit in smaller space. Besides red and blue, yellow is introduced to denote sunrise when fishermen catch fish. 

Colors
Graphic-Element-GIF

Graphic Elements

The wave graphics in the logo can be extracted to function as unique graphic patterns that can be paired with other brand visual assets, including various graphic wave patterns, illustrations, and photography, together forming Sushi & Wish's rich, vibrant and ownable brand visual language.

 

Graphic Elements

The wave graphics in the logo can be extracted to function as unique graphic patterns that can be paired with other brand visual assets, including varied graphic wave patterns, illustrations, and photography, together forming Sushi & Wish's rich, vibrant and ownable brand visual language. 

Graphic Elements

The wave graphics in the logo can be extracted to function as unique graphic patterns that can be paired with other brand visual assets, including varied graphic wave patterns, illustrations, and photography, together forming Sushi & Wish's rich, vibrant and ownable brand visual language.

The campaign highlights what Sushi & Wish offers :
Create Your Own Roll
Make a Sushi Wish
Taste the Freshness
Discover Your Favorite Dishes

03_posters-0202
03-8posters-0202
04_A-group-mockup-2
B-01-update
05-B-02-3X-updated
05-B-05-3X
B-03-3X-grey
05-B-04-3X
B-06-grey-yellow
B-08-20200201
B-07-update
06-AB-mockup-update-0202-3
Graphic Element copy 19-update3
1_update
Comp_2_1
07-bizniz-card_closeup
07-bizniz-card_messy-update
08-Chopsticks-Poster-4×5
09-bag-update
11-cup-4
12-coasters
10_All_2-update6

⟶ towenwang@gmail.com     

⟶ towenwang@gmail.com     

© 2020 wen wang