NEXT is an online and seasonal print magazine featuring emerging photography artists based on a relay nomination system. In each season, NEXT selects an artist; this artist would nominate the next artist, and so forth.

The design approach is minimal yet existent, noticeable but not overpowering, serving to facilitate the presentation and communication of the artwork, meanwhile to demonstrate the magazine's contemporary attitude. 

The whole identity system is established around the logo, which also acts as a graphical device on various media, then completed by the consistent typography and color palettes.

DISCIPLINE
BRAND IDENTITY
EDITORIAL DESIGN
DIGITAL DESIGN
UI/UX

ROLE
ART DIRECTION
DESIGN 
ANIMATION 

Color

The color palette draws reference to the three Primary Colors, blue, red and yellow, with black and white as the base. The three colors work well on both light and dark backgrounds or images, allowing more visual flexibility and diversity.

Magazine Spreads

A 14-column grid provides a solid but flexible foundation. Typography, colors and layouts are used as organizing elements, separating artists' work. The overall design approach is minimal but diverse in the layouts. Grounded in black and white with splashes of colors, the design aims to best present each individual artists' work while demonstrate the magazine's modern point of view.

Launch Posters

The design of the posters takes a typographic approach. By using consistent typography and emphasizing the logo in a grand manner, the posters serve as unique eye-catchers and still stand consistent within the whole visual system.

Special thanks to Gung-Kai Koo for the animation support.

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