NEXT
NEXT
NEXT
NEXT is an online and seasonal print magazine featuring emerging photography artists based on a relay nomination system. In each season, NEXT selects an artist; this artist would nominate the next artist, and so forth.
The design approach is minimal yet existent, noticeable but not overpowering, serving to facilitate the presentation and communication of the artwork, meanwhile to demonstrate the magazine's contemporary attitude.
The whole identity system is established around the logo, which also acts as a graphical device on various media, then completed by the consistent typography and color palettes.
DISCIPLINE
BRAND IDENTITY
EDITORIAL DESIGN
DIGITAL DESIGN
UI/UX
ROLE
ART DIRECTION
DESIGN
ANIMATION
Adaptive Logo
The logo is composed of the logotype and the frame, which is inspired by viewfinders of cameras. Designed to be adaptive, the logo is able to stretch and extend to accommodate different platforms, suit different branding materials and simultaneously function as a brand mark and a graphical element.
Logo
The logo is composed of the logotype and the frame, which is inspired by viewfinders of cameras. Designed to be adaptive, the logo is able to stretch and extend to accommodate different platforms and suit different branding materials.
Logo
The logo is composed of the logotype and the frame, which is inspired by viewfinders of cameras. Designed to be adaptive, the logo is able to stretch and extend to accommodate different platforms and suit different branding materials.
Magazine Spreads
A 14-column grid provides a solid but flexible foundation. Typography, colors and layouts are used as organizing elements, separating artists' work. The overall design approach is minimal but diverse in the layouts. Grounded in black and white with splashes of colors, the design aims to best present each individual artists' work while demonstrate the magazine's modern point of view.
↓ Website screenshots
↓ Social Assets
Special thanks to Gung-Kai Koo for the animation support.
© 2021 wen wang