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NEXT

NEXT

NEXT

NEXT is an online and seasonal print magazine featuring emerging photography artists based on a relay nomination system. In each season, NEXT selects an artist; this artist would nominate the next artist, and so forth.

The design approach is minimal yet existent, noticeable but not overpowering, serving to facilitate the presentation and communication of the artwork, meanwhile to demonstrate the magazine's contemporary attitude. 

The whole identity system is established around the logo, which also acts as a graphical device on various media, then completed by the consistent typography and color palettes.

DISCIPLINE
BRAND IDENTITY

EDITORIAL DESIGN
DIGITAL DESIGN
UI/UX

ROLE
ART DIRECTION
DESIGN 

ANIMATION 

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Adaptive Logo

The logo is composed of the logotype and the frame, which is inspired by viewfinders of cameras. Designed to be adaptive, the logo is able to stretch and extend to accommodate different platforms, suit different branding materials and simultaneously function as a brand mark and a graphical element.

Logo

The logo is composed of the logotype and the frame, which is inspired by viewfinders of cameras. Designed to be adaptive, the logo is able to stretch and extend to accommodate different platforms and suit different branding materials.

Logo

The logo is composed of the logotype and the frame, which is inspired by viewfinders of cameras. Designed to be adaptive, the logo is able to stretch and extend to accommodate different platforms and suit different branding materials.

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Color

The color palette draws reference to the three Primary Colors, blue, red and yellow, with black and white as the base. The three colors work well on both light and dark backgrounds or images, allowing more visual flexibility and diversity.

Magazine Spreads

A 14-column grid provides a solid but flexible foundation. Typography, colors and layouts are used as organizing elements, separating artists' work. The overall design approach is minimal but diverse in the layouts. Grounded in black and white with splashes of colors, the design aims to best present each individual artists' work while demonstrate the magazine's modern point of view.

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Launch Posters

The design of the posters takes a typographic approach. By using consistent typography and emphasizing the logo
in a grand manner, the posters serve as unique eye-catchers and still stand consistent within the whole visual system.

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Website

The landing page of the website uses diagonal scrolling effect to lead the browsing to the arrows' directions. With this effortless interaction, viewers are able to go through a unique browsing experience, meanwhile focusing on the artworks themselves.

→  Landing page

Website

The landing page of the website uses diagonal scrolling effect to lead the browsing to the arrows' directions. With this effortless interaction, viewers are able to go through an unique browsing experience, meanwhile focusing on the artwork itself.

↓ Landing page

Website

The landing page of the website uses diagonal scrolling effect to lead the browsing to the arrows' directions. With this effortless interaction, viewers are able to go through an unique browsing experience, meanwhile focusing on the artwork itself.


↓ Landing page

↓  Website screenshots 

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↓  Social Assets

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Web
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Web

Special thanks to Gung-Kai Koo for the animation support.


Artists and artworks featured:
Issue 1  cover—Linhao Shen
Issue 2 cover—Ina Jang
Issue 3 cover—Wen Wang
Issue 4 cover—Gung-Kai Koo
Issue 5 cover—Wen Wang
Issue 6 cover—Yuxiang Dong
Issue 7 cover—Ina Jang
Issue 8 cover—Linhao Shen
Ina Jang QA—Ciel Hernandez

Artist and artwork featured:
Issue 1  cover—Linhao Shen
Issue 2 cover—Ina Jang
Issue 3 cover—Wen Wang
Issue 4 cover—Gung-Kai Koo
Issue 5 cover—Wen Wang
Issue 6 cover—Yuxiang Dong
Issue 7 cover—Ina Jang
Issue 8 cover—Linhao Shen

⟶ towenwang@gmail.com     

© 2020 wen wang